Uniqlo’s Human Vending Machine
Wtf is this?
Uniqlo’s latest marketing get go for their Heat Tech Innerwear is rather bizarre. I had to go “WTF” on my opening line for this blog because it was the first thing that came into mind. So, this marketing launch is set at New York’s Time Square and what you do is it allows shoopers the opportunity to use a human vending machine. It works by putting a human in a box and mime around whenever someone pushes a button.
Weird? You betcha!
Basically we’re going to have two mimes. A male and a female mime inside the machine. And the public can see them through glass. When you get there, we’re going to have Uniqlo reps dressed in the silver bodysuits. And they’re going to hold a thermograph scanner — think of an airport security machine. The thermographer identifies cold spots in your body. After you go through that, you go to the vending machine and push a button and the mimes are going to do a synchronized choreographed routine and then your outfit comes out.
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